This article explains what a 360° analysis is, with examples and tips. It is part of the Tools for the Manager (ToolBox for leaders) video series of the Waterfall Revenue project which aims to help employees to get romote in their company, and generally to succeed in their professional career and their financial life.
360-degree vision, or 360° analysis, means getting around the question in the business world and in the professional environments. Beyond the general use, it is used in two particular cases:
- Marketing 360°
- Human Ressources (HR) 360° evaluation
In its current use, it is used for:
- Assist in decision making
- Solve a proplem
- Find creative ideas
This is to ensure that the introduction of a change, or the solution to a problem, or any other approach, takes into account the opinions, needs, constraints of all stakeholders: other services, clients, suppliers, authorities, etc.
Step 1: List the stakeholders and get in touch with them
For simple cases, it will be enough to make a phone call or write an email to simply say: Here is what we plan to do, can you confirm that this is not a problem for you. It is good in this case to request a written feedback, what is called a non-objection email. If it is a question of better understanding a problem, you will rather collect information on the situation.
For more sensitive cases, I recommend a face-to-face discussion whenever possible. This will allow you to really feel what the interlocutors think, and better understand a situation, by gathering information that will be shared orally. Because in certain situations, the interlocutors may not have same feedback if they have to give feedback in writing. The face to face allows a frank and human discussion, which allows you, as a leader, to better understand the feelings of the stakeholders in relation to your project.
When it comes to a complex matter, I recommend at the end of the consultations, to summarize in writing the positive or negative impacts. The email is a good documentation support. By proceeding in this way, you engage your interlocutor.
Sometimes it is not always easy to document, especially when engaging with higher hierarchical levels. Another way to engage your interlocutor when you do not document by email, is to give him the opportunity to express his point of view on the subject in public, during a meeting for example.
How to present a 360 degree analysis (Example)
Often the feedback is done orally, or in writing in a summary email. If it is necessary to present it on a slide in a presentation, it is possible to use the following representation.
Special case: 360 degree HR assessment (Human Resources)
The 360 degree evaluation is found in the Human Resources sector. The exercise then consists in evaluating an individual. The 360 degree vision can be done by the HR department itself, or by using a consulting or HR specialized company.
This is a very special case. I will have the opportunity to talk again on Waterfall Revenue.
Special case: 360 degree marketing
In this case, it's all about engaging all tools and sources of information available for:
- Understand customer expectations
- Communicate well with the targeted customer
Again, we will have the opportunity to talk about it more into details on the WaterfallRevenue.com website or on the YouTube channel.
The 360-degree analysis is to ensure that all means and sources of information have been scanned to understand well all dimensions of a particular topic.
You must use common sense to find the appropriate format to conduct the analysis.
For potentially sensitive topics, it's good practice that the discussions with the stakeholders are summarized in writing to engage them (unless it's related to a non-public project).
If you enjoyed this program, you will love the video series ToolBox for Leaders. To receive the next episode, subscribe to the Waterfall Revenue youTube channel.
I recommend you to also visit the WaterfallRevenue.com website, where you'll find plenty of resources and tips for improving your professional career. There are also strategic insights to succeed in your financial life.